Chennai City Traffic Police

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Registration Name : eINDIA2011/AN/121
Project Category : eGov::Best ICT Enabled eGov Initiative of the year
Project Name : Chennai City Traffic Police

Details of Applicant :
Name : Syed Nazir Razik
Address : Mishri Kavya , 93A Kandasamy Nagar Main Road Palavakkam,
City : Chennai
State : India
Country : INDIA
Zip Code : 600041

Details of Project/Implementing Agency :
Name of Organisation : The Knowledge Foundation
Address : Mishri Kavya , 93A Kandasamy Nagar Main Road,Palavakkam,,
City : Chennai
State : India
Country : INDIA
Zip Code : 600041
Name of the head of Organisation : Sukumar Seenivasan
Website : www.proto.in

Brief description of the programme/project/Initiative :
Powering the Chennai City Traffic Police on Social Media with Twitter updates on traffic, Facebook page to provide easy interaction for filing traffic violation complaints, also provide citizens daily live updates on scheduled processions, and traffic diversions

Why was the project started :
The city was rapidly expanding the traffic volume on chennai roads was increasing multiple times there was a need for traffic regulation and planning . It also required participation of the community so that clear coordination can happen. Social media proved to be a viral medium for this connect!

Objective :
Make traffic updates available to motorists in chennai, Better traffic planning by feedback from community, Initiative to brand Chennai City Traffic Police “citizen friendly” , Avail Social media best practices to benefit community at large.
Target group : Chennai Motorists
Geographical reach : Chennai
Date from which the project became operational : 15 August 2010
Is the Project still operational : YES

10 points that make the programme/project innovative?

  1. The project was Initiated on July 2010 after planning meeting with CCTP and was the first of its kind in TN
  2. DCP Traffic and senior officials had knowledge sessions with Delhi Traffic Police that was doing a great initiative earlier
  3. For the first time citizen were able to get traffic updates and accordingly plan their route to office
  4. Live updates were of immense help to CCTP to regulate and suggest alternate routes during incidents of traffic jam
  5. The project served to transform a brand image of CCTP to that of citizen friendly
  6. Updates from the police on parking tickets and fines collected were posted on the facebook wall as against complaints. This brought transparency into the system.

List the 5 achievements of the programme/project?

  1. 17200 Citizens like the facebook page till date
  2. 1500 people talk about this page on a daily basis
  3. Transformation of Police from Social media averse to champions was a great step
  4. A great step towards reinforcing Friends of Police

List the 5 key challenges faced while implementing the programme/project/initiative :

  1. User adoption: Awareness creation of the power of Social media amongst CCTP
  2. Educating the police on mobile based social media tools and asking them to update from the field
  3. Bureaucratic hurdles
  4. Challenges on driving an initiative top down

List the 5 points how can the prgramme serve as a model that can be replicated or adapted by others?

  1. Already have request from traffic commissioners of Coimbatore and Cochin
  2. Request from other agencies are currently being executed : Chennai Metro Rail Construction updated.

List 5 points to elaborate on the scalability of the programme/project/initiative :

  1. General SMS alert system (Frontline SMS)
  2. Subscription based alerts providing subscribers traffic updates of the list of 10 roads i take to commute to office at prescribed timings
  3. Disaster planning and management, identifying roads to be used during emergencies, Nearest hospitals so on.
  4. Evolve heat maps of traffic movement on perennial roads to plan for the expansion

Documents publishing URL :

  1. https://www.facebook.com/chennaitrafficpolice

 

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