IndiaHeartBeat.Com

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Registration Name : eINDIA2011/AN/103
Project Category : eHealth::Best Private Sector Initiative of the Year
Project Name : IndiaHeartBeat.Com

Details of Applicant
Name : Vivek Aggarwal
Address : GRB House, 28/21-22, Street#23, Libaspur Industrial Area Delhi – 110042
City : Delhi
State : Delhi
Country : INDIA
Zip Code : 110042

Details of Project/Implementing Agency
Name of Organisation : DreamWeavers InfoCom Pvt. Ltd.
Address : GRB House, 28/21-22, Street#23, Libaspur Industrial Area,Delhi – 110042,
City : Delhi
State : Delhi
Country : INDIA
Zip Code : 110042
Name of the head of Organisation : Vivek Aggarwal
Website : http://www.indiaheartbeat.com

Brief description of the programme/project/Initiative :
Placed at the intersection of two ever-growing verticals namely Healthcare & IT, IndiaHeartBeat.Com is deemed to be the world’s first medical networking & resource portal architectured on Web 2.0. While the conceptual theory associated with Health 2.0 still remains precisely undefined in the world block, IndiaHeartBeat.Com is another illustration in this space, covering a plethora of possibilities lying inert within the frame of healthcare & emerging technologies. The platform primarily acts as a robust digital- bridge & ensures seamless connectivity between the patients and the diverse medical world which comprises doctors, hospitals, diagnostic centers, pharmacies & auxiliary medical services. Some of the areas of immediate interest and concepts pursued under the umbrella are as follows: Medical Search – An extensive search mechanism to locate potential medical resources online and connect online/offline for clinical / professional consultancy. Medical Networking – The heart of the Health 2.0 machine which involves communication between the participating medical entities through on-site emails, discussion forums, blogs, knowledge & articles, pictures & videos, information exchange, live chat, status tweets and much more! Patient Information Records – The system acts as a centralized repository for maintaining medical information/records online which can be shared instantly with the concerned healthcare professionals anytime. Increasing penetration of technology in scattered households is supposed to improve the patient care and push record/data mobility in the time to come. Miscellaneous – Some of the other features of IndiaHeartBeat.Com include – International medical tourism (complete facilitation and patient care), free consultation forums, health insurance application, access to drug references / molecular pharmacology etc.

Why was the project started :
We at DreamWeavers were initially very enthused about doing something creative & path-breaking in the digital space i.e. internet, email & telecom. Instead of selecting conventional subjects like matrimonies, placements, real-estate, entertainment etc. we decided to opt for healthcare notwithstanding the amount & degree of challenges that stood in the way. While every service targets and is built around a particular niche, healthcare is one aspect which connects every individual irrespective of his/her demographic/geographic/economic profile. Choice & accessibility being the need of the hour in the health realm, encouraged us to take the first step forward towards building the country’s first digital-medical network. It obviously made copious commercial sense but at the same time there were personal sentiments also relating to social and public welfare. Therefore we always tried promoting IndiaHeartBeat.Com as a digital socio-economic initiative. We lastly integrated energies and knowledge from all the respective domains, induced the most proficient people in our team and kick-started the machine with a very noble objective in mind. God creates while Man only discovers.

Objective :

To build the largest community of medical professionals & countrymen, so as to improve the accessibility & enhance efficiency & efficacy in the said domain.

Target group : Doctors, Hospitals, Nursing Homes, Pathology & Radiology Centres, Pharmacies, Auxiliary Medical Services & Prospective Users.
Geographical reach : PAN-India currently & planning to extend to Middle-East very soon.
Date from which the project became operational : 23 January 2009
Is the Project still operational : YES

10 points that make the programme/project innovative?

  • Unique initiative in the world economics & absolutely path-breaking
  • Break away from the brick-and-mortar model to shift interest to digital space
  • Use of latest & user-friendly web-telecom technologies & mechanics
  • Benchmark for all healthcare practices, practitioners & institutions
  • Boosting efficiency, efficacy levels and reducing costs at the consumer level
  • Challenging the present in order to create tomorrow’s solutions. Continuous feedback from users and necessary action is as important as customer satisfaction.
  • Reorganizing the medical infrastructure to enhance the flow of communication & services
  • Standardization of medical services and extending the customer’s reach
  • Selling convenience for free which seldom happens in internet-oriented models
  • Reducing corrupt practices, constant consumer education & exhibiting medicine/healthcare as a far simpler subject

List the 5 achievements of the programme/project?

  • Named amongst the best digital socio-economic initiatives by IAMAI (Internet & Mobile Association of India)
  • Won the Rashtriya Udyog Ratna Award for outstanding contribution to society and national life
  • Recognized & lauded by a lot of influential people within the political and commercial network
  • Empanelled a record-breaking 45000+ medical entities in less than a year
  • Scribed the first success story in the world corresponding to Health 2.0 making India the first-mover & contributing to national prestige

List the 5 key challenges faced while implementing the programme/project/initiative

  • Financial Limitation – (Solved through investors, banks and sponsorships)
  • Psychological & Cultural Barrier – (Persuasion & persistent marketing)
  • Lack of Knowledge, Experience & Expertise – (Appointed an advisory board of doctors, key-entrepreneurs & healthcare marketers)
  • Subscribers Unwilling to Pay – (Rolled-out as a free service to ensure maximum participation and perhaps changed the business model)
  • Immature Market – (Time, patience, perseverance and proliferation of internet usage seemed the only solution)

List the 5 points how can the programme serve as a model that can be replicated or adapted by others?

  • Already empanelled over 25% of the doctors present in the Indian universe which signals high acceptability
  • Word of mouth publicity spreading like a virus which is a follower of matchless customer satisfaction
  • Directly contributes to public welfare & national prosperity, hence a lot of governments overseas can sponsor this in their home country i.e. financial challenges can be easily bypassed
  • Win-win situation for all individuals and organizations participating, owing to improved economies for all
  • Offering ‘Choice’ in a ‘Pre-destined Choiceless’ scenario, is what we feel can be the key clincher, solving indeed a lot of problems

List 5 points to elaborate on the scalability of the programme/project/initiative

  • Technical scalability in the web-world is already a proven phenomenon. The system can very well adapt to increasing demands, usage & conceptual adoption and practically accommodate innumerable users and resources online.
  • Commercially the model does look scalable since the channel largely depends upon advertisements for revenues. The costs and revenues associated with data usage are directly proportional.
  • We very soon plan to launch some mobile-based services which would increase the target group multifold and extend the reach in areas where web-technology is still a far-fetched idea
  • Even socially, the concept respects public sentiments and does not favor any specific religion, caste or income group.
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