K-12 Art of Teaching Project (KAT)

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Registration Name : eINDIA2011/AN/269
Project Category : digitalLEARNING::Best ICT Enabled Content for K12 Education
Project Name : K-12 Art of Teaching Project (KAT)

Details of Applicant
Name : Gaurav Bhatnagar
Address : 85, NSEZ Dadri Road Phase-II
City : Noida
State : UP
Country : INDIA
Zip Code : 201305

Details of Project/Implementing Agency
Name of Organisation : Educomp Solutions Limited
Address : 85, NSEZ,Dadri Road,Phase-II
City : Noida
State : UP
Country : INDIA
Zip Code : 201305
Name of the head of Organisation : Mr. Shantanu Prakash
Website : www.educomp.com

Brief description of the programme/projec/Initiative :
The K-12 Art of Teaching project (KAT) is the development of Rich Media educational content that is transforming the teaching and learning process across India. KAT consists of the development of digital materials to assist teachers inside the classroom. Rich media materials (made with 3D& 2D animations and real-life videos) are being created for all classes (from K-12). All the subjects are covered: Mathematics, Science, Economics, Social Science, Commerce, English and Hindi. These materials cover all the concepts graphically and help teachers bring abstract concepts to life. We make each module visually compelling and absorbing, besides teaching something specific from the curriculum. The quality of the graphics is comparable with what students are exposed to in TV, games and in Hollywood movies. This makes it easy for teachers to make the lesson interesting. Nearly 5000 such learning modules have already been created and more continue to be made. The KAT Project is created by Digital Products and Solutions (DiPS), a division of Educomp Solutions Ltd.

Why was the project started :
Today’s children are surrounded by mobiles, computers, and all the other toys of the technological age. This technology revolution has changed their thinking patterns and also the way they process information. Realising this paradigm shift, Educomp pioneered the initiative to integrate technology into the curriculum to not only enhance the quality and effectiveness of education but also create wider access to it. The initiative was called the Educomp smart class program. However, the content available commercially at that time, was of low quality. In addition, it was student oriented, and therefore unsuitable. Teachers need to control and guide the consumption of learning material. Thus we had to make content suitable for teachers to use in the classroom. This was our motivation for the K-12 Art of Teaching Project, to create our own materials to include in Educomp smartclass.

Objective :
The Objective of the K-12 Art of Teaching Project is to create a content repository for all subjects, and all classes from Kindergarten to 12th grade. The repository should be the largest (in terms of learning objects and coverage of syllabi) and best (in terms of academic and graphic quality).

Target group : The targeted audience is teachers and students in Indian schools.
Geographical reach : The content modules developed as part of the KAT Project are utilized by more than 7000 progressive smartclass schools across India.
Date from which the project became operational : 30 September 2006
Is the Project still operational : YES

10 points that make the programme/project innovative?

  1. Teacher oriented content as opposed to student-oriented content.
  2. Huge quantity and wide coverage across different classes, subjects and boards.
  3. All subjects are covered including Commerce and Social Studies. Most programs at the time focused on only Science, Mathematics or English.
  4. The content is available in English and five regional languages. This allows teachers to explain the topic in vernacular language.
  5. Content is visually compelling, with quality as good as in movies and 3D games.
  6. Huge production capability has been built. Even though each module is unique, the processes are similar to a production line and are therefore scalable.
  7. Special designs have been made to cover experiments and activities in science and mathematics, poems, diagrams and maps, and interactive classroom activities.

List the 5 achievements of the programme/project?

  1. We have created the largest repository of digital instruction materials mapped to different curricula in India. Nearly 5000 content modules comprising over 50,000 animations have been made so far in the KAT Project.
  2. Our content is the most beautiful set of educational materials ever created.
  3. An independent study conducted by Dun & Bradstreet Information Services in Feb 2010, found the following facts. Attentiveness was found to be higher when the digital content was played in the classroom. Curiosity is generated among the majority of students through increased visualization, better comprehension and retention. It helps students grasp complex topics with ease.
  4. The content is available in over 7000 schools in the country via the Educomp smartclass program, and reaches approximately 4.5 million students.

List the 5 key challenges faced while implementing the programme/project/initiative

  1. Creating a scalable process, even though each content module is unique.
  2. Managing the creation of thousands of content modules—making sure that there are robust mechanisms for project management and security. The challenges were overcome by creating an in-house Content Management System.

  3. Creating a robust testing and quality assurance program. We have created a 2-tier quality assurance system. First, in-house experts evaluate each module. Then a series of customer feedback exercises are conducted across the country.

  4. Visualizing complicated biological processes—what happens inside a cell, or inside an organism, or even processes of pollination; when all that was available was textual descriptions, and obscure textbook graphics. Each subject offers its own challenges.

  5. Fostering a culture of excellence and creativity. This challenge is the easiest to meet, because we believe that doing a creative job and achieving and maintaining excellence is its own reward.

List the 5 points how can the prgramme serve as a model that can be replicated or adapted by others?

  1. The content development processes created and used during the KAT Project are replicable and can be used to create large quantities of content in many contexts. Already, these are being used in the development of educational materials on order from various state governments, such as Gujarat, Assam and Punjab. The same processes were used to develop nearly 10000 learning objects for the website www.mathguru.com.
  2. The modules created in the KAT Project are available to all schools in the country via the Educomp smartclass program. At present the content has been replicated for the benefit of over 7000 schools across the country already.

List 5 points to elaborate on the scalability of the programme/project/initiative

  1. At the outset, the KAT Project development processes was designed to be scalable. This is because of the requirement to create materials for all subjects, all classes and many boards; and in different languages.
  2. The architecture of the learning modules is such that the modules can be translated into different languages in a cost-effective manner.
  3. The design of the development facility is modular. A small subject-team creates modules for a subject. The team becomes competent and efficient in creating modules of a particular subject over time. Further, more subject teams can be added to increase production.
  4. The Content Management System designed and created for the KAT project are the key to the scalability of processes. This system helps in managing the creation of content, and its delivery. The system helps keep the content secure and safe.
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